Key Accomplishments: • Spearheaded a comprehensive overhaul of the company's brand
• Took charge of directing and designing new logo, brand ID, and website designs.
• Successfully built a high-performing Creative Team from scratch.
• Effectively managed external contractors, animators, and agencies to deliver outstanding outcomes.
• Implemented an efficient Design Process to enhance productivity.
• Conducted regular reviews of A/B testing and competitive analysis to stay ahead of the competition.

Enhanced ABX Results: • Achieved a remarkable 4% to 8% increase in CTR.
• Witnessed a substantial 4x growth in organic social engagement.
• Significantly boosted video views by 10-fold.
• Achieved an impressive increase in demand video conversions from 1 to 4.8%.